One basic thing that you should remember when starting an online business is that customers won’t buy your product if you make it too complicated for them to do so. Unless what you’re selling is a truly unique service or item, a customer would basically just move on to another source or service provider if he’d have to jump hoops to be able to buy your product. A factor that would make the purchase a very convenient one is when you have a wide range of payment options to choose from.
Retailing in the online world has similarities as doing it in a brick and mortar business. The choices may not exactly be just cash or card, but in principle, you are offering the same range of alternatives. Here are two the basic online payment options for an online site:
• Credit card. This is still the most popular way to pay for goods bought online. To enable credit card transactions in your site, you would need to have an Internet merchant account.
• PayPal. Another widely-used online payment solution, PayPal has a Website Payments Standard program that lets you accept not only Paypal to Paypal transactions, but also credit cards (VISA, Mastercard, etc.) to PayPal transfers.
Other payment options include debit cards and offline payment options, where the potential buyer talks to a live customer representative and arrange for the payment alternative most convenient to him.
Tags: online payment